01
“Each of us had our own AI agent and nobody knew what the others had trained.”
“Now the weekly report and the enquiry summary live in one place, and a new colleague had both on the first day.”
Operations manager at a company with 12 staff
For companies with 5 to 100 employees
One AI Platform for Your Whole Company, So a 5-Person Team Does the Work of 20
Where the whole team creates and trains company agents together and all benefit from them right away, instead of training their own ChatGPT.
Everyone builds and improves agents easily, in plain words.
Nothing stops when someone leaves, gets ill, or, God forbid, closes their laptop.
The only free and open source platform without a monthly subscription fee on top of the AI plan you already pay for.
Platform live in 48 hours On day two your team signs in and works with its company agents: Sales, Marketing, Support, Invoicing, Finance, HR and Client Operations, connected to your tools. Every team member also gets a personal agent.
30 minutes with a live demo, no slides. At the end of the call you decide whether you want the free pilot.
- Runs on your own infrastructure, so your data stays with you
- No developer and no IT project needed
- We run our own company on it
Sales agent
Team member
Which enquiries came in last week, and who is handling them?
Sales agent
Fourteen. Eleven are with sales, three with support, and two have no owner yet. Shall I post this check in the team chat every Monday at 08:00?
Every Monday at 08:00- SalesSales funnel report posted, Monday 08:00
- MarketingOutreach list ready, 12 companies
- SupportTwo tickets answered, one waits for a person
- InvoicingInvoice for Acme sent, 2 open
- FinanceMonth-end report drafted, waiting for OK
- HROnboarding checklist for the new colleague ready
- Client OperationsProject folder created, welcome email held for OK
- PersonalYour enquiry summary, every weekday 08:00
Betterproducts in Numbers
- 20 YearsExperience
- 200+Customers
- 1,400+Campaigns
- 8,000+Calls Booked
- $25M+Revenue Added
Every Employee Has an AI. The Company Has None.
- 01Every Team Member Trains a Personal AI Agent of Their Own
What one person trains stays in their account, out of reach of the colleague who needs it.
- 02A Good Prompt Leaves With the Person Who Wrote It
Nobody stores prompts and routines where the company can reach them, so a new colleague starts from zero.
- 03Company Data Goes Into Tools Nobody Controls
35% of businesses using AI found AI running without approval in the past six months (Pax8 survey, 2026).
- 04Work Stops When Its Owner Is Away
An agent that lives on one person’s laptop or login stops when that person leaves, gets ill or closes the laptop.
- 05Nobody Checks What a Personal AI Agent Sends Out
An agent in one person’s account has no test run and no second pair of eyes, so a wrong answer leaves under the company’s name.
- 06Every New AI Tool Adds Another Subscription and Another Usage Bill
49% of businesses paying for AI got a bill higher than expected (Pax8 survey, 2026).
An Agent for Every Task, That Any Approved Team Member Can Use
Invoice AgentInvoice Generation
Team member
Create invoice for Acme for product X, 20% discount.
Invoice Agent
Invoice Democorp for Acme Inc DRAFT.pdfPDF · 763 BDownloadOpen
Marketing AgentCold Outreach
Team member
Suggest the next batch of leads for cold outreach. Look at the company descriptions of the last 30 demos for search inspiration.
Marketing Agent
Got it, give me about 15 minutes.
Outreach list ready, 12 companies
Operations AgentContracts
Team member
Create the standard service X contract for Acme to sign in DocuSign.
Operations Agent
Review the filled contract here:
DocuSign linkPersonal Agent
Team member
In the browser, prefill this subsidy application. The company info is on the wiki.
Personal Agent
Done, see the browser panel to the right.
Team member
Add the testimonial that Peter just mailed me to our homepage.
Personal Agent
Done. See: https://oursite.com
A Personal Desktop Agent Answers. Company Agents Do the Work.
| Personal desktop agent | Company agents |
|---|---|
| Every process depends on the one employee who built it. | Processes stay with the company and keep running when that person is away. |
| Hit your 5-hour session limit and you stop work, or pay $100+ an hour in tokens. | Switch to the next subscription, about 80% cheaper than paying for tokens. |
| Your chats, skills, tool access and routines cannot be handed to a colleague. | Everyone with access uses the same agent, with its skills, tools and routines. |
| Writes text in a chat window. You copy it into your tools by hand, every time. | They send the invoice, post the report and prepare the contract inside your tools. |
| Desktop and mobile apps, and the mobile app depends on the desktop. | Web, mobile, Slack, WhatsApp, Telegram and a full browser in the cloud. |
| It stops when the person is away, closes the laptop or leaves. | They run on schedule when nobody is online. |
| Claude or ChatGPT, never both on one task. | Pick the model per task, and let one vendor’s model check another’s work. |
| A price rise locks you in, because every tool connection and routine sits with that vendor. | Add or drop a vendor’s subscription. Agents, routines and tool connections stay. |
| Browser use and other features stop when the laptop closes. | Everything runs on your own infrastructure, 24 hours a day. |
| Only its owner can improve it. | Anyone who uses one can train it further, and everyone gets the improved version. |
Why ChatGPT/Claude Desktop Is Not the Right Choice for Teams
| ChatGPT/Claude Desktop | Company agents |
|---|---|
| Your best marketer leaves, and their routines, prompts and ChatGPT leave with them. | Agents stay with the company, and the successor uses them on day one. |
| “You have hit your 5-hour limit.” Work stops, or the 5x more expensive token bill starts. | The next subscription takes over, about 80% cheaper than tokens. |
| Ten colleagues, ten ChatGPTs, ten inconsistent versions of the same KPI report. | One Sales agent, trained by the team and used by the team. |
| Close the laptop, and the browser task stops halfway. | Runs on your own infrastructure, 24 hours a day. |
| The phone app only works while the desktop runs. | Web, mobile, Slack, WhatsApp, Telegram and a full browser in the cloud. |
| Who has access to which tools through their ChatGPT? Nobody knows. | Who can use which tools and agents is set centrally, per team member. |
| Claude doubles its price, and you stay, because every connection and routine is set up in it. | Drop the vendor. Agents, routines and tool connections stay. |
- Before
Peter is on holiday, so the Monday report is not coming.
AfterThe Sales agent posts the sales funnel report every Monday, holiday or not.
- Before
Our best marketer left, and their routines, prompts and ChatGPT left with them.
AfterThe agents stay on the company platform, and the successor uses them on day one.
- Before
“You have hit your 5-hour limit.” Half the afternoon gone.
AfterThe next subscription takes over, about 80% cheaper than tokens.
- Before
Ten colleagues, ten ChatGPTs, ten inconsistent versions of the same KPI report.
AfterOne Sales agent, trained by the team and used by the team.
- Before
Copy the answer, paste it into the CRM, repeat next week.
AfterThe agent writes it into the CRM itself.
- Before
Laptop closed, browser task stopped halfway.
AfterA full browser in the cloud finishes the task, on your own infrastructure, 24 hours a day.
- Before
Nobody knows who has access to which tools through their ChatGPT.
AfterWho can use which tools and agents is set centrally, per team member.
- Before
Claude doubled its price, and you stayed, because every connection and routine was set up in it.
AfterDrop the vendor. Agents, routines and tool connections stay.
How a 5-Person Team Does the Work of 20
A company agent is the AI for an area of your business, such as Sales, Finance or HR. It has the expertise, tools, skills and memory of that area, works 24 hours a day, and the people in that area talk to it in plain words. The Sales agent, for example, writes the Monday sales funnel report from the CRM and the inbox, drafts follow-ups and sorts new enquiries.
Agents coordinate with each other to complete a task. When the Sales agent marks a deal as won, the Invoicing agent sends the invoice and the Operations agent opens the project folder.
We set up the company agents for your business, and the right people in your team use them. Anyone who uses one can train it further by talking to it. Every team member also gets a personal agent for their own work.
A routine runs an agent on a schedule or when something happens, such as a new enquiry or a signed contract. Routines also run when nobody is online.
- 01Train a company agent once, and every colleague who uses it benefits the same day.
- 02Routines do the repeating work on a schedule, at night and when someone is away.
- 03A new colleague uses the company agents on the first day, instead of learning the work from zero.
- 04Every team member keeps a personal agent whose chats stay private unless they share them.
- 05The platform is free and open source and yours to own, and it runs on the AI plans you already pay for, with no monthly platform fee on top.
Your Team Trains the Agents by Talking to Them
- 01Ask in Plain Words
“Every weekday at 08:00, post a summary of yesterday’s new enquiries in the team chat.” Even a daily routine is a matter of asking.
- 02Check the First Result
The agent uses the tools, skills and memories it has to work out the rest. From then on the routine runs when nobody is online.
- 03Train It When the Work Changes
Tell the agent what to change, and everyone who uses it gets the improved version.
Sales agent
Team member
Every weekday at 08:00, post a summary of yesterday’s new enquiries in the team chat.
Sales agent
Every weekday at 08:00First run
Agents Do the Work, and You Decide What Needs a Person’s OK First
Agents work in the tools you use today, such as email, calendar, drive and CRM, through your own accounts. Your team talks to its agents in a web chat.
For example, a routine that starts when a contract is signed can create the project folder and the task list, and hold the welcome email until a person approves it.
Signed contract
- Project folder
- Task list
- Welcome email: held for OK
- 01You choose which actions need a person’s OK first, for example sending an email to someone outside the company, changing customer records in your CRM or spending money.
- 02Personal chats stay private unless you share them, and company agents and their results are shared with the people who use them.
- 03The platform runs on your own infrastructure, so your files, chats and agents stay with you.
- 04Who can use which tools and agents is set in one place, by your admin, per team member.
What Teams Say About Company Agents
02
“I asked the Sales agent for a daily enquiry summary and checked the first one.”
“The whole team had it from the next morning, and nobody from IT had to help.”
Office manager at a company with 20 staff
03
“Our best report writer was away for three weeks.”
“The Monday sales funnel report still arrived every week, because the company agent runs on its own and any of us can adjust it.”
Team manager at a company with 35 staff
From the Demo Call to Your Own Platform
Demo Call, 30 Minutes
You see the platform run live and tell us which work repeats every week. At the end of the call you decide whether you want the free pilot.
- 48 hours
Free Pilot: One Real Process in 48 Hours
We set up one process of yours on the platform, and your team uses it. After the pilot you say go or no, and nothing is paid before that.
- Setup fee48 hours
Platform Live for the Whole Team in 48 Hours
We install the platform on your infrastructure, connect sign-in and your business tools, and set up the company agents and a personal agent for every team member.
Your Team Trains the Agents
Team members ask the company agents for what they need and check the first result. We show them how.
We Build the Complex Agents
For processes that span several tools, we build the agent and quote it before we start.
Optional Care Plan
We watch the platform, install updates and review the agents with you each month.
The pilot’s 48 hours start when we have access to the tools the process uses. The platform’s 48 hours start when you have paid the setup fee and given us access to your infrastructure and email. Live means every team member can sign in and work with a personal agent and the company agents.
What Your Team Has on Day Two
- Your platform on your own infrastructure, behind your team’s sign-in
- A personal agent for every team member
- Company agents set up for your use case, which only the right people can access, such as Sales, Marketing, Support, Invoicing, Finance, HR and Client Operations
- Your business tools connected, for example email, calendar, drive, CRM, accounting, project boards and team chat
- A one-hour session where your team learns to talk to the agents
Complex Agents We Can Build for You
Your team can train the agents themselves for most use cases, simply by talking to them. The agent uses the tools, skills and memories it has to work out the rest. Even setting up a daily routine is a matter of asking.
We can build the complex ones for you, and we quote each one before we start. For a process where no mistakes are allowed, or where a person must approve steps, you want process-building experts involved. Three examples:
- 01Follow-ups Written From the Last Call
Every deal that went quiet gets a drafted follow-up in the morning. Follow-Up offer
- 02Sales Admin Done for You
Proposal drafts, new enquiries sorted to the right person, and invoices on won deals. Sales Admin offer
- 03Standard Projects Run by Agents
Every repeating job follows the same steps inside the tools you already use. Operations offer
Pay Us Once for Setup, Then Only for What You Ask For
Other agent platforms charge $200 a month per user, plus $100s a month in credits once you start using multiple agents.
Here you use the AI plans you already have, such as ChatGPT Pro or Claude Max, shared across all users, so you need no plan per employee.
Platform Setup
- You Do
- Name your team and the first tools to connect.
- We Do
- Install the platform on your infrastructure, connect sign-in and your business tools, set up the company agents and a personal agent for every member, and show the team how to work with them. Live in 48 hours.
- How You Pay
- A one-time setup fee. Your hosting provider bills the infrastructure.
Custom Agents
- You Do
- Describe the process and approve the result.
- We Do
- Build the complex agents and processes you pick, inside your platform.
- How You Pay
- A price per agent, quoted before we start.
Care Plan (Optional)
- You Do
- Use the platform.
- We Do
- Monitor it, install updates, fix faults and review the agents with you each month.
- How You Pay
- An optional monthly fee.
The pilot is free. Always included: your platform, your data and your agents. You keep all of it if we part.
No monthly platform fee, you own the solution. An optional care plan covers updates and monitoring.
Book a 30-minute demo call
Bring the list of AI plans your team pays for, and we name the first agents worth having.
Who Runs Your Platform
Bert Stevens of Betterproducts installs every platform himself and builds the complex agents. He has twenty years of product and client work and runs the same platform for his own company. The 30-minute call is with him.
Technical Details for Your IT Team
- 01Open source code, so you can read what runs.
- 02Runs on your own infrastructure (AWS, Azure, Hetzner or any server you rent), behind your team’s sign-in.
- 03Agents use your tools through your own accounts. Your admin sets in one place who can use which tools and agents, and the actions you choose wait for a person’s OK.
- 04Your team picks the AI model per task and can switch vendors without rebuilding the agents.
- 05You keep admin access, a copy of your data and the code if we part.
Your infrastructure
- Sign-in
- Agents
- Memory
- Your data
AI providers
Business tools
Questions Before the Call
Do We Need a Developer or an IT Project?
No. We install the platform and connect your business tools, and you approve the connections. Your team opens it in a web browser and talks to the agents in plain words. We can build the complex agents.
Which AI Plan Do We Need?
Any AI plan you already subscribe to, such as ChatGPT Pro or Claude Max. Your subscriptions are shared across all users, so you need no subscription per employee. Subscriptions can be stacked, so you never pay the expensive API price per token, and nobody sees “You have hit your 5 hour session limit”. Your users select which models they use, so one vendor’s model can review another’s work, for example ChatGPT checking Claude’s draft.
Where Does Our Data Live?
Your files, chats and agents sit on your own infrastructure, your cloud or a server you rent, behind your team’s sign-in. To answer, an agent sends the text it needs to your AI provider, under that plan’s terms.
Can Colleagues Read Each Other’s Chats?
No. All chats with your personal agent stay private, unless you share one yourself. Company agents and their results are shared with the people who have access to them. The people who run the platform can access what they need to keep it running, so one platform suits colleagues who trust each other. Companies that must keep some staff apart get a separate platform for each group.
Who Decides Which Tools a Team Member or an Agent Can Use?
Your admin, in one place. Each agent has the tools and skills of its area, and each team member gets access to the agents and tools their work needs.
What Happens When an Employee Leaves?
Company agents and routines keep running, because they live on the company’s platform instead of in one person’s account. That person’s private chats stay closed to colleagues, and their successor uses the company agents on the first day.
What If Our AI Provider Changes Its Price or Rules?
You switch to another vendor’s subscription or model, and everything you set up stays: agents, routines, tool connections and memories. Your team can use several vendors side by side, so a price rise at one of them is a reason to use the other more.
Hey, but Isn’t Claude or ChatGPT on the Desktop or Web Way Better?
Not for business work. Our agent platform can do anything they can do, without the downsides:
- Hit your 5-hour session limit, and you stop work or suddenly pay $100+ per hour in tokens. Our solution: you switch to the next subscription, about 80% cheaper than paying for tokens.
- Claude and ChatGPT each have their strengths, and on the desktop you cannot combine them.
- You cannot hand your Claude to a colleague so they benefit from the chats, skills, tool access and routines you built. Everybody sits in their own silo.
- Many features, such as browser use, stop working when you close your laptop or use a cloud session.
- Claude gets blocked on many popular websites, for example Amazon.
- Vendor lock-in: if Claude or ChatGPT doubles its prices again for the same usage, every tool connection and routine you set up ties you to that vendor.
- Every process you build is maintained by one employee, who can now never be ill, go on holiday or, in some cases, close their laptop.
You can still use Claude Desktop with the same subscriptions, and we recommend against it except for software development. In the long term nobody has the time and discipline to train several agents and keep them in sync, so you end up with half-baked agents and no idea where which work is, on top of the bigger problems with personal agents described on this page.
What Happens If We Stop Working Together?
You keep the platform, your data and your agents. The platform is open source, so you or another provider can run it. We hand over admin access, a copy of your data and a handover note.
See It Run Before You Pay Anything
A 30-minute video call with Bert Stevens, with a live demo of the platform. At the end of the call you decide whether you want the free pilot: one real process of yours, set up on the platform in 48 hours. After the pilot you say go or no, and nothing is paid before that.
- 30 minutes of your time, no slides
- Bring the list of AI plans your team pays for
- Hosting and AI plans are billed by your providers, never by us
Book a 30-minute demo call
The booking calendar opens in a new tab.