For manufacturers with 2 to 20 sales reps
Every morning your reps get a draft follow-up email for each deal that went quiet, based on the last call and the email history. One reply in email, Slack or Teams approves it.
Free working demo set up in your systems in just 48 hours
No sales pitch, just a quick live demo
The one number that matters
Add 35% in revenues from the same leads, like the teams we worked with
Same reps, same leads, same CRM. The only change: every stalled deal gets its follow-ups.
Deals won todayWith follow-ups
Picking up a stalled deal means rereading the CRM, the call notes and every email first. That is 20 minutes of concentration per follow-up, so it waits.
Two weeks later the buyer gets "just checking in", with nothing their team could read.
They said "not now", not "no". The reminder fires, nobody remembers why, and the buyer signs with whoever called with a reason.
After "Call me back next quarter"
Subject: Q3 is here: the conveyor retrofit at your Dayton plant
Hi Tom,
In April you asked me to call back in Q3, once the Dayton line changeover was done.
Since then we cut the lead time on the drive units from 8 weeks to 5.
Does a 20-minute call on Tuesday or Thursday work to pick up where we left off?
Best, Sarah
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The easiest deals to close are the ones you already started. A buyer who already spoke to you knows your company, has the problem and told you what holds them back.
That makes an earlier conversation the shortest path to a signed order, and next quarter's revenue is probably already in your CRM.
In the high-growth companies we work with, follow-ups on earlier conversations add 35% in revenue from the same leads. It is still the most neglected part of sales, because doing it well takes discipline, an up-to-date CRM and hours of reading back.
After a quote, then silence
Subject: One question on the quote for the two press brakes
Hi Linda,
You have had our quote for the two press brakes since the 4th.
One thing I should have asked: does the delivery window in it work with your floor shutdown in August?
If not, I can move it to September at the same price. Would Thursday work for a 10-minute call?
Best, Mike
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No "just checking in". Every follow-up has a reason behind it, taken from where the deal stopped. The goal is to keep in touch until the deal moves. How often depends on the deal: a quote waits a few days, "next year" waits until next year.
| Where the deal stopped | The follow-ups we draft |
|---|---|
| A missed call or a no-show | We offer new times, and the one open question from the last conversation |
| An intro call, but no second meeting | A recap in the buyer's own words, with a next step and a date |
| "Let me check with my team" | A one-page summary the team can read without your rep in the room |
| "No budget right now" | A question about when budgets are set, and a follow-up on that date |
| "Get back to me next year" | A message next year: what changed since, and what they told you then |
| "We are not ready to decide" | A smaller first step that takes the risk off the table |
| A quote or proposal sent, then silence | One specific question about the proposal, never "any update?" |
| Lost to a competitor | A check-in timed a few months before their contract renews |
Example draft, "Let me check with my team":
Hi Mark,
You mentioned on Tuesday that the decision sits with your operations team.
I put the three points they will ask about on one page: lead time, the changeover cost and the service plan.
Would it help if I joined their call for ten minutes? Thursday or Friday works on our side.
Best regards,
Sarah
Your rep's reply:
A worked example with round numbers. Put in your own deal count and value, and the arithmetic stays the same.
$441,000 per year
In won deals, if 35% of stalled deals close after follow-ups.
We find the stalled deals every morning and draft the follow-ups.
After "No budget right now"
Subject: Your budget round in October
Hi Raj,
In June you said the budget for the packaging line was spent for the year, and that the next round starts in October.
That is next week, so here is the one-page summary with the payback: 4 months at your volumes.
Shall I send the updated quote before your meeting on the 12th?
Best, Dana
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Six clients on our outbound work, from the LinkedIn profile of our founder Bert Stevens. The same team builds and runs the follow-up agents for manufacturers.
Weeksto a repeatable sales system
"…In just a matter of weeks Bert got us 20 sales calls, but more importantly, he helped us build a repeatable system to keep that momentum going…"
+500%sales calls
"BetterProducts impressed me by increasing sales calls by at least 500% via a number of data driven methods…"
10meetings a week, from zero within weeks
"Bert jumped in and got our outbound sales engine running from scratch. Within weeks we went from zero to up to 10 meetings booked per week…"
5Xweekly demos, to 20+ a week
"…We have almost immediately seen a 5X increase in weekly sales activity and demos to about 20+ a week…"
20 to 30demos a week
"…The number of demos we had increased heavily to 20-30 per week when he began to support us…"
3Xdemos a week, within 6 weeks
"…within 6 weeks, we’ve experienced a massive shift in our sales performance… we have managed to 3X the number of demos we undertake each week…"
Your CRM can already remind a rep to follow up with a buyer. It tracks the deal, but it does not write the next email.
The rep still has to reread the notes, the transcript and the emails to know what to say, so the reminder waits or becomes "just checking in".
Our agents do that reading every morning, across your CRM, call transcripts, emails and calendar. They find every deal without a next step and every promise that was not kept.
For each one they draft a follow-up that answers the reason the deal stalled, and send it to your rep. One reply approves it. A reply with feedback, such as "shorter, and mention the new price list", gets a new draft.
Nothing is sent until your rep approves it. The goal is to keep in touch until the deal moves, and how often depends on the deal.
Each rep gets their own list, ranked by deal size and how recently the buyer engaged, so the most valuable follow-ups come first. Behind every draft is one of three checks: a deal with no meeting in the calendar and no contact for the agreed number of days, a promise made on a call that is now due, or a paused or lost deal from the last 24 months where something changed at the buyer (a new project, a new decision maker, a new budget year). The third check is part of the Reactivation add-on.
Follow-Up Agent07:31
Draft for Mark Ellis, Acme Fabrication
No next step: no meeting in the calendar, no contact for 12 days. $48,000 open.
Hi Mark,
Your team was going to review the sample parts from the 9th.
Did the tolerances on the housing hold up on your side?
If one measurement is off, I can have a corrected batch out this week.
Sarah
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OK
Follow-Up Agent07:31
Draft for Jen Park, Northwind Metals
Promise on Monday's call: the revised price by Thursday. Today is Thursday.
Hi Jen,
As promised on Monday, the revised price for the 5,000-unit run is attached: $3.84 a unit, down from $4.10.
It holds until the 30th.
Does Tuesday at 11 work to walk through it?
Mike
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Shorter, and put the price in the subject line
Follow-Up Agent07:32
Draft for Omar Haddad, Delta Pumps
Paused 14 months ago. A new plant manager started in May. Reactivation add-on.
Hi Omar,
Last year the automation project at your Tulsa plant was put on hold.
I saw a new plant manager started in May, so the timing may have changed.
Is a 15-minute update call worth it, or would you rather I send the current spec sheet first?
Dana
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You show us where your deals live: the CRM, the inboxes and the meeting recorder.
The agents run in your own systems and draft follow-ups for your real stalled deals.
Each rep gets the drafts in email, Slack or Teams, and approves them or replies with changes.
Follow-ups for every stalled deal, escalations for your sales manager, and a review every month.
You never have to teach the agent how to follow up.
From your past emails, the follow-ups that got answers, and every change your reps ask for.
The drafts sound like your reps, so most go out unchanged.
Let the agent send the follow-ups you trust on its own, for example up to a deal size you choose.
Every conversation and promise stays with the company, so a new rep starts where the last one stopped.
After a deal lost to a competitor
Subject: Your contract with your current supplier renews in March
Hi Peter,
Last year you went with another supplier for the hydraulic fittings, and you mentioned a two-year contract ending in March.
Before you renew: our new ISO 4413 line ships from Ohio in 3 days, with no minimum order.
Would a sample kit in January help you compare?
Best, Sarah
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With the Manager Dashboard add-on, your sales manager sees the whole pipeline without opening fifty inboxes. One view shows which deals were followed up, which buyers replied and which rep needs help this week.
| Rep | Sent | Replies | Won |
|---|---|---|---|
| Sarah | 18 | 7 | 2 |
| Mike | 15 | 6 | 1 |
| Dana | 14 | 5 | 2 |
| Luis | 6 | 1 | 0 |
Escalations arrive with the history attached, so the manager can act in minutes.
Example figures for a team of 3 reps
More revenue from deals you already paid to find, without hiring another rep.
Every stalled deal and every open promise in one view.
The follow-ups are written for you. Check them and get back to your calls.
After a missed call
Subject: We missed each other on Tuesday
Hi Carla,
We did not connect on Tuesday at 2, no problem.
We offer new times: Thursday at 10 or Friday at 3, your time.
The one open question from our last call was the coating spec for the brackets. I have the answer ready.
Best, Luis
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We don't charge thousands a month in subscription fees. We don't charge a subscription fee at all.
Only a one-time setup fee, plus a small monthly usage fee of a few hundred dollars. No fee per meeting, no fee per seat.
30-day money-back guarantee. If you are not happy with the quality of the follow-ups and replies the agent writes in the first 30 days, you get your setup fee back.
Always included: read access unless you approve more, every change logged with who approved it, and a named person you can call.
Book the call, and within 48 hours you see drafted follow-ups for your own stalled deals, in your own systems, for free.
Bert Stevens, Betterproducts, with offices in New York, London and Berlin. Twenty years of B2B sales growth work for companies that want to grow faster. He builds the follow-up agents for manufacturers himself and sets the rules with your sales manager.
No. We work with the CRM, email, calendar and AI meeting transcripts you already use. The drafts arrive in email, Slack or Teams: your rep approves with one reply, or replies with what to change.
Yes. The agents also read the emails, the calendar and the call transcripts, so a missing note does not stop them. They flag the gaps they find, so the CRM gets cleaner over time.
No. Each one is based on your rep's own notes and emails, in their tone. Your rep can send feedback in a reply, such as "more formal" or "mention the trade show", and the agent rewrites the draft and remembers it for next time.
Only when you want it to. At the start nothing goes out until your rep approves it. Once the drafts are good enough, you can auto-approve follow-ups, for example for deals up to a size you choose.
Then you get your money back. Our 30-day money-back guarantee is based on the quality of the follow-ups and replies the agent writes.
A few minutes a day to check the drafts, where writing each follow-up from scratch takes about 20 minutes.
We work on accounts you own, with read access by default and hosting in the US or the EU, your choice. Every change is logged with who approved it.
A 30-minute video call with Bert Stevens. You see where your deals stall and leave with a yes or a no.