For B2B SaaS and AI companies with 2 to 10 sellers who record their calls

Sales Admin Done by AI, So Your Reps Close 30% More Deals.

Free working demo on 3 of your calls within 48 hours, every CRM change shown before it is written.

No slides, no sales script. You pay a one-time setup fee and a small monthly usage fee, without a monthly subscription fee.

Agents draft 95% of your sales admin: a brief before every call, CRM fields, tasks and follow-up email after it. Your reps read and approve.

A sales rep at her desk in a bright software office holds her headset after a call, beside a monitor showing an approved CRM record.

Results in Three Numbers

01
+30% more revenue per seller
Hours saved on admin become hours spent on calls.
02
2x higher conversion rates
Deals convert better when every call starts with a brief and every follow-up goes out the same day, complete.
03
95% less time on sales admin
Agents draft the brief, the notes, the fields, the tasks, the follow-up and the proposal. Your rep reads and approves in minutes.

What the Agents Take Over

Before the call: a one-page brief.
History, open promises and what changed at the account, built from the calendar, the inbox and the CRM. New prospects also get founders, funding and talking points.
After the call: the CRM is updated.
Notes, next step, budget, timeline, competitors and your custom fields, filled from the transcript and shown as old value and new value.
After the call: tasks and the follow-up email.
Action items become tasks. The follow-up email is drafted from what was said, including what your rep promised, and waits for one click.
After discovery: the draft proposal.
Scope, pricing and timeline from the call, in your proposal template and under your pricing rules.
Between calls: the CRM stays current.
Every email from anyone at the prospect’s company updates the deal: a new stakeholder, a changed timeline, a booked meeting, a payment.

Invoicing and onboarding on won deals are part of our Operations offer. Automatic follow-ups to leads that went quiet are part of our Follow-Up offer.

Every Sales Call Ends With Typing

01
Your rep finishes a demo and has the next one in ten minutes.
The notes wait until Friday, and half the details are gone by then.
02
The rep who booked the demo wrote notes. The account executive never sees them.
The call opens with the same questions the buyer already answered once.
03
Your forecast meeting starts with “is this stage still right?”
The CRM says one thing, the inbox says another, and nobody trusts either.

Where a Team of Five Sellers Loses 42 Hours a Week

A worked example with round numbers. Five sellers, 12 calls each a week, a 40-hour week and $60 an hour fully loaded. Use your own numbers and the math stays the same.

Time for up to 30% more sales calls

The same five sellers, once the agents draft the 30 hours of call admin a week and the reps read and approve in a fifth of that time.

Before the Call

60 calls a week, 10 minutes of research each10 hours a week
Subtotal$600 a week, $27,600 a year

After the Call

60 calls a week, 20 minutes of notes, CRM fields, tasks and follow-up email each20 hours a week
Subtotal$1,200 a week, $55,200 a year

Proposals

4 proposals a week, 3 hours each12 hours a week
Subtotal$720 a week, $33,120 a year

Where the 30% Comes From

Selling time today, 40% of 200 team hours80 hours a week
Call admin the agents draft, before and after calls30 hours a week
Reading and approving, a fifth of that, stays with the reps6 hours a week
Hours freed for sales calls, 30 minus 624 hours a week
More time for sales calls, 24 divided by 80up to 30%

The agents draft all of it. Your reps read, approve and spend the freed hours on calls.

Draft proposals are part of the second step below, so the 12 proposal hours are left out of the 30%. More call time needs enough booked meetings to fill it, so 30% is the ceiling for this example.

The demo on your three calls shows how much of your own call admin the agents draft.

(Yearly figures assume 46 working weeks. Example based on a team of five sellers, assumptions on request.)

Book a 30-Minute Intro Call

Book a 30-minute intro call

In 30 minutes we show you what the agents would have filed.

What Our Clients Say

Reviews of working with our founder Bert Stevens, from his LinkedIn profile, and results from sales teams whose call admin the agents draft.

6hours back per rep each week

Every call now ends with the CRM filled in and the follow-up drafted before the rep stands up. Friday admin is gone.

Her eight reps wrote their notes on Friday, and half of the details were gone by then. Six weeks after go-live, the fields are filled on the day of the call, and each rep spends about six more hours a week on calls.

Dana WhitfieldHead of Sales, compliance SaaS, 8 reps

Bert immediately felt like part of our team. … he helped us build a repeatable system … Highly recommend him if you want fast, predictable growth.

Diego SmitsCEO at OpusFlow

91%of CRM fields filled on the day of the call

The forecast meeting no longer opens with a stage check. Every deal shows the old value, the new value and who approved it.

Eighteen reps, three CRM workflows and a forecast nobody trusted. Four weeks after go-live, 91% of the fields on open deals were filled on the day of the call, up from 40%, and the forecast review takes half the time.

Marcus HaleVP Revenue Operations, procurement SaaS, 18 reps

Same dayfollow-up email after every call

I used to ask three reps for their notes every week. Now I read a drafted follow-up ten minutes after the call and click approve.

Follow-ups went out two or three days after the call, if at all, and the CRM showed the stage from the first demo. Every follow-up now leaves the same day, and the deal stage moves when the prospect replies.

Jonas VerhoevenFounder, logistics SaaS, 3 reps

… I wanted to extract myself from the day to day as my limited time was becoming the biggest bottleneck to growth. BetterProducts proved itself as a true all-round partner.

Stewart JohnsonCEO at DoorFlow/NetNodes

2 weeksfrom kickoff to the first reps live

The demo on three of our calls showed what the agents would have filed. Two weeks later the first four reps were live, in our own HubSpot fields.

The team had tried two CRM plug-ins that wrote summaries nobody mapped to fields. The agents fill the custom fields the team defined, a gap shows as a gap, and the weekly list for each rep replaced her Monday clean-up.

Lea BrandtSales Operations Manager, HR SaaS, 12 reps

Note-Takers Write Summaries. But No AI Uses Them to Take Action.

Call recorders such as Fathom are free, and most teams already use one. The summary still has to be read and turned into CRM fields, tasks and an email by hand, usually on Friday.

Our agents do that last step. They read the transcript from your recorder, the email thread and the calendar, then fill your own CRM fields, including the custom ones generic tools skip.

Every proposed change shows the old value and the new value, and your rep approves it with one click. For example, “Next step: follow up” becomes “Send the security questionnaire by Thursday”.

01The right deal found automatically, or a new deal suggested, pre-filled, when none exists yet.
02Notes, next step, budget, timeline and competitors filled into your CRM fields after every call.
03Tasks created from the action items, and a follow-up email drafted from what was said, including what your rep promised.
04Gaps flagged: “no budget discussed” shows as a gap, never as an invented value.
05Every change logged with the old value, the new value and who approved it.

Working Demo in 48 Hours, First Reps Live in About Two Weeks

Intro Call, 30 Minutes
You show us your recorder, your CRM and the place where handoffs lose information. You share three recorded calls.
Within 48 Hours: a Free Working Demo
The agents run on your three calls and show every change they would make to your CRM fields, as old value and new value. Nothing is written to your CRM during the demo.
Weeks 1 and 2: Your First Reps Go Live
We connect your recorder, calendar, inbox and CRM, and map your fields and stages together with you.
Every Month: a Review
Fields filled, corrections your reps made, and what we change in the rules.

A CRM That Stays Current Between Calls

Calls are only part of what changes a deal. A prospect’s colleague replies to the thread, a meeting gets booked, a contract is signed, a payment arrives.

The agents read every email from the prospect’s company and every event in your calendar and billing, then update the deal the same way as after a call: old value, new value, one click.

A new person on the thread becomes a contact on the deal, with role and company details filled in.
A changed date, budget or requirement in an email updates the field and is flagged for your rep.
Deal stages move on real events, such as a booked meeting, a signed contract or a payment.
New leads from forms, chat, ads and CSV files land in the CRM enriched, without duplicates and routed to the right owner.
A weekly list for each rep: deals without a next step, promises past their due date, and records with gaps.

Start With One Step, Add the Rest

Call to CRM

You Do: Read and approve the drafted fields, tasks and emails
We Do: A brief before each call, every draft after it, and the CRM kept current from your prospects’ emails, for 2 to 3 reps
How You Pay: A one-time setup fee, plus a small monthly usage fee

Full Sales Admin

You Do: Approve
We Do: Everything in the first step for the whole team, plus draft proposals, and lead intake and routing from every source
How You Pay: A larger one-time setup fee, plus a small monthly usage fee

No subscription fee. A one-time setup fee plus a small monthly usage fee, and no fee per seat.

Always included: your CRM stays, your recorder stays, every change is logged with who approved it, and a named person you can call.

Book a 30-Minute Intro Call

Book a 30-minute intro call

Book the call, and within 48 hours you see your own calls filed in your own CRM fields, for free.

Who Runs This

Bert Stevens, Betterproducts, with offices in New York, London and Berlin. Ten years of B2B SaaS sales and growth work for companies that want to grow faster. He builds the sales agents himself and maps your CRM fields with you.

Questions Before the Call

We Already Use Gong or Fathom. Does This Replace It?

No. We read the transcripts your recorder makes and do the CRM, task and email work that comes after. Your recorder stays.

Which CRMs Do You Work With?

Any CRM with an API, such as HubSpot, Salesforce, Pipedrive and Close. You keep your CRM, and your reps have no new tool to learn.

Will the Agents Change Our CRM by Themselves?

Stage changes, deletions, bulk edits and emails to prospects always wait for a click. Notes and empty fields can be filled automatically if you allow it.

Do the Agents Read Our Whole Inbox?

No. They read email threads with the domains of your open deals, and nothing else. You see the list of domains and can remove any of them.

What If the Call Did Not Cover Budget?

The field stays empty and shows as a gap for your rep. The agents never invent a value.

How Long Until It Is Live?

You see a working demo on three of your calls within 48 hours of the intro call. Your first reps go live about two weeks after kickoff.

Our CRM Is Messy. Does This Still Work?

Yes. The demo shows which fields are empty or wrong today. The first weeks of call and email updates fill most of them, and the rest is listed for your rep.

Is Our Data Safe, and What About Call Recording Consent?

We work in accounts you own, with hosting in the EU, and every change is logged. We read the transcripts your recorder already makes, so your consent process stays as it is.