For ambitious companies with 5 to 100 employees
We find qualified leads, write the emails, handle every reply and put the demos in your calendar. You only pay when calls land in your calendar.
30 minutes, no slides. We check whether your product and buyers fit cold email, and you leave with a yes or a no.
By Thursday the sequences are paused, and the pipeline is whatever came in through the website.
Four months of ramp-up, barely any results, and then they left for a bigger company.
Yours lands next to them, opens with “quick question”, and nobody answers.
Demos booked per week, before and after Betterproducts ran their outreach.
20+ demos a week
Up from a long-term average of 5 demos a week.
Some of our testimonials, taken from the LinkedIn Profile of our founder Bert Stevens.
10meetings a week, from zero within weeks
Bert jumped in and got our outbound sales engine running from scratch. Within weeks we went from zero to up to 10 meetings booked per week. What stood out to me was the amount of positive feedback we got every day, because of the creative emails Bert created. He’s hands-on, fast, and knows what works in B2B SaaS. If you need someone to build your pipeline, Bert’s your guy.
20sales calls in a few weeks
Bert immediately felt like part of our team. In just a matter of weeks Bert got us 20 sales calls, but more importantly, he helped us build a repeatable system to keep that momentum going. Highly recommend him if you want fast, predictable growth.
5Xweekly demos, to 20+ a week
We signed up for BetterProducts growth program to get our Marketing and Sales process going in the right direction. We have almost immediately seen a 5X increase in weekly sales activity and demos to about 20+ a week. In addition, he has been a very valuable resource and advisor for all kinds of topics and questions that have come up as we go.
20 to 30demos a week
As one of Bert’s customers, he really helped us focus on the right thing regarding our Marketing & Sales efforts. The number of demos we had increased heavily to 20-30 per week when he began to support us. With his experiences in the SaaS world, he also was a great mentor. Keep up the good work!
+500%sales calls, on top of 100% growth
Firstly, I wanted to increase our then current 100% YoY growth in a scalable way. BetterProducts impressed me by increasing sales calls by at least 500% via a number of data driven methods. The BetterProducts team have run dozens of experiments and A/B tests to determine the cheapest and most effective way to acquire more customers - we can increase our growth in a defined way by turning the dial as we like. Secondly, I wanted to extract myself from the day to day as my limited time was becoming the biggest bottleneck to growth. BetterProducts proved itself as a true all-round partner.
3Xdemos a week, within 6 weeks
Our sales journey before partnering with Bert from BetterProducts was a challenging one. We had dabbled with a variety of tactics over the years, with no meaningful results to show for it.
So we made the switch to Betterproducts and within 6 weeks, we’ve experienced a massive shift in our sales performance. Bert, with his data-based strategies and deep practical experience, spearheaded a step change in our pipeline: we have managed to 3X the number of demos we undertake each week - all with high quality leads that match our ideal customer profile!
Running outbound in-house takes a person, an infrastructure and a software stack. Here is what that costs at 2026 market rates, priced piece by piece.
$172,090 per year
$14,341 per month, fully loaded: infrastructure, software and the hire.
The domains, mailboxes, software, validated data and the person are already included when Betterproducts runs your outbound.
A pitch that emphasised features instead of outcomes, no growth hacking process, and sales people in charge of lead generation.
Channels dropped too early for lack of reference numbers, and all effort on the one channel that worked in the past.
Years of investment in the product and little in the sales funnel, with an offer that asks the client to take all the risk.
High-growth companies grow through rapid experiments: several small tests a month, a fixed process of hypothesis, learning and conclusion, and KPIs every week. We run that system for you, done for you up to the booked meeting. First meetings from month 2, and no work for you.
We start with email. It is the cheapest channel, quick to get going, and it gives hard data on which audience and which pitch really work. It brought in all the sales of our own businesses.
| Slow growth | High growth |
|---|---|
| One big idea every 6 months | 3 or more tests a month |
| Ideas from the latest tools, trends and gurus | Ideas from your own data |
| Completely new services, countries or channels | One small variation on what already works |
| Big spend on new things | Most spend on what already works: start small, scale fast |
| Reports that make everything look like a success | Failures celebrated as learnings |
| Only lagging metrics, such as revenue and sales calls | Leading indicators too, such as clicks and positive replies |
| Black and white: “X does not work for us” | Shades of grey, and several options |
| Long debates and gut feel | Quick decisions from data |
Most outbound agencies and AI sales tools pull a list, write one sequence and send it to everyone on it. Your buyers see the same email from six vendors in a month, and their spam filter learns it before they do.
We research every account before the first email goes out: what they sell, who they hire, recent launches and funding, and which tools they use where that is public.
AI agents do the research and draft one email per account. A person reads every reply before anything goes back. Each email reads like a founder who studied the account, because the system did the work a founder would do with a free day in the week.
It builds the list from your buyer profile and ranks accounts with a buying signal: a new hire, new funding, a visit to your site.
Warmed-up domains, 20 to 49 emails per mailbox a day, and the sending reputation checked every day.
Every reply is sorted and answered towards a booked demo, and you get a one-page brief before each one.
Your ideal customer, the buyer roles, what rules an account out, and who runs the demos
Account list, research agents, email copy, and sending domains and inboxes warming up
Emails go out, replies are answered, and the first demos land in your calendar with a one-page brief
Which experiment booked demos, and which test we run next
Always included: the account list and the email copy stay yours, plus a report every week.
Bring your ideal customer profile and last quarter’s count of new customers and calls. In 30 minutes we tell you whether this fits.
Bert Stevens, Betterproducts, with offices in New York, London and Berlin. Twenty years of outbound and product growth work. He builds the research and outreach agents himself and reads the replies with you in the first weeks.
Check six things.
We have partnerships with 30 different data sources, many of which almost nobody uses. Additionally every lead is researched and qualified one by one before any email goes out.
A video call with a decision maker at an account that matches the profile agreed at kick-off. Only the first demo per company counts. A wrong industry, a competitor or a duplicate can be rejected within 5 working days.
No. Demos land in the calendar you already use, and we log them in your CRM if you give us access.
The first four weeks are onboarding: strategy, copy, and sending domains that need to warm up. The first emails go out in week 5, and the first demos follow from month 2.
A 30-minute video call with Bert Stevens. We check whether your product and buyers fit cold email, and you leave with a yes or a no.