Tools You Already Use
HubSpot · Salesforce · Pipedrive · Gmail · Outlook · Slack · Microsoft Teams · Notion · Google Drive · Asana · monday.com · Jira · QuickBooks · Xero · Stripe · Zendesk · Intercom · DocuSign · Zoom · Calendly · and more
For companies with 5 to 100 employees
Done-for-You AI Agents That Take the Repeat Work Off Your Team
Tell us one process your team repeats every week. We build the AI agent for it, run it in your own accounts, watch every run and improve it every month. Every agent build includes a free AI operating system for your team.
- No subscription fees, you own the solution.
- Free working demo set up in your systems in just 48 hours
30 minutes with a live demo, no slides. At the end of the call you decide whether you want the free working demo on your own process.
- Projects run with an outside partner reach deployment about 67% of the time, internal builds about 33% (MIT NANDA, The GenAI Divide, 2025)
- A 45-person firm cut invoice keying from 90 hours a month to 20, with the first agent live in 14 days
- Nothing leaves your firm without your team's click, and every run is logged
Betterproducts in Numbers
- 20 YearsExperience
- 200+Customers
- 1,400+Campaigns
- 8,000+Calls Booked
- $25M+Revenue Added
We Build, Run and Improve the Agent
An AI agent is a program that does a task of several steps across your apps, such as reading an email, checking the CRM and drafting the reply. Most agencies build one and leave. When it breaks, you hear it from a customer.
General AI assistants and automation tools do single tasks well. They do not choose the process, measure it, watch each run or repair the agent when an app changes. We own that whole loop, and your team sees the results and approves the actions.
- 01A baseline comes first: we measure the hours your process takes today, so you see what the agent changed.
- 02We build from tested parts: company research, CRM context, email drafting, an approval step and a run log.
- 03A person checks what the agent proposes until its error rate is known. You choose which actions need a person's OK first, such as sending an email outside the company, changing customer records in your CRM or spending money.
- 04It runs in your accounts, on your data and tools, so you keep it if we part.
- 05Every month we read where the agent failed and make it more reliable.
Working Demo in 48 Hours, First Agent Live Within 14 Days
- 1
Demo Call, 30 Minutes
You see the platform run live and tell us which work repeats every week. At the end of the call you decide whether you want the free working demo.
- 2
Within 48 Hours: a Free Working Demo
One agent runs on your own data, in your systems. You see every action it would take, and nothing is sent or written. After the demo you say go or no, and nothing is paid before that.
- 3
Within 14 Days: the First Agent Goes Live
We install your AI operating system on your infrastructure, connect your tools and take the first agent live. A person checks every proposal until the error rate is known.
- 4
Every Month: a Review
We host the agent and watch every run. You see where it failed, the hours saved against the starting point, and the next agent to add.
The demo's 48 hours start when we have access to the tools the process uses.
Six Agents Companies Ask for First
Each one is built from the same tested parts, runs in your tools and waits for your team's click where you set it.
- 01
Deal Follow-Up Watchdog: No Open Deal Goes Quiet
Every morning it checks CRM, email and calendar, finds overdue follow-ups and stalled deals, and drafts the reply for your rep.
- 02
Fast Enquiry Reply: Every New Enquiry Gets an Answer in Minutes
It researches the sender, scores fit and urgency against your criteria, and books qualified people straight onto a calendar.
- 03
Meeting Notes to CRM: the Call Ends and the Admin Is Done
Notes and fields go into the CRM, action items become tasks, and the follow-up email waits for one click.
- 04
Client Onboarding: a Signed Contract Starts the Whole Chain
Project and CRM records, the welcome pack, the onboarding document and the kick-off in the calendar are created from the contract.
- 05
Incoming Invoices: Nobody Keys Them In
Each supplier invoice is read, matched to the order and sent to the right approver.
- 06
Support Email Drafts: the Inbox Is Answered, Your Team Approves
Incoming emails are sorted and answered with drafts built from your documentation. Nothing is sent until a person approves.
More Agents We Build From the Same Parts
Same promise as the six above: we build it, run it and improve it.
- 01
Meeting briefing. Before every meeting your seller gets a brief from the calendar, the inbox and the CRM.
- 02
Signal outreach. A drafted opener starts from a real buying signal, such as a job change or new funding, and a person approves it.
- 03
Prospect research. For a shortlist of target accounts, an agent studies each business and prepares a personal opener.
- 04
Reply triage. Every reply is sorted and answered in your voice, and prospects who stay silent get a follow-up.
- 05
Missed-call capture. A missed call gets a text within seconds that offers a slot or answers the question.
- 06
Enquiries to CRM. Enquiries from forms, chat and ads are deduplicated, enriched, routed to the right owner and logged.
- 07
Contact data upkeep. Email, phone and company details are filled in, checked with several data providers and kept current.
- 08
Proposals. The discovery call and your pricing rules become a proposal draft and a matching contract.
- 09
Sales-call review. Every call is scored against your rubric, and objections are collected across all calls.
- 10
Reports and alerts. Business data flows into weekly reports, and a person is alerted only when a number drifts or a system fails.
- 11
Document intake. PDFs, emails and forms are read, and the key fields go into the right system.
- 12
Company knowledge chat. Staff ask a question and get an answer from your documents, with the source named.
We Work With the Tools and Platforms You Already Use
Your agents work inside the tools your team uses every day, so nobody learns a new one. If you already run on an automation or AI platform, or prefer one, tell us. We can build there.
Automation and AI Platforms You Already Use or Prefer
n8n · Make · Zapier · Mastra · Pi · LangGraph · Claude Managed Agents · CrewAI · Microsoft Copilot Studio · OpenAI Agents SDK · and more
What the First Agent Returned
90 to 20 hours a month
beforeafter
Keying supplier invoices fell by 70 hours, about $2,800 a month at $40 an hour. The agent reads each invoice, matches it to the order and routes it to the approver. Live in 14 days.
A 45-person firm
4 hours to 45 minutes
beforeafter
Admin for each new client, from a signed contract to the kick-off. The agent creates the records, the welcome pack and the calendar entry. Live in 12 days.
A 30-person firm
9 of 10 calls
beforeafter
CRM fields filled on the day of the call, up from 3 of 10. The agent writes the notes and fields, and the rep approves them. Live in 9 days.
A 15-person firm
Book a 30-minute demo call
Bring one process your team repeats every week. In 30 minutes we tell you whether an agent should run it.
What Clients Say About Working With Us
+500%sales calls, on top of 100% growth
"BetterProducts impressed me by increasing sales calls by at least 500% via a number of data driven methods. … I wanted to extract myself from the day to day as my limited time was becoming the biggest bottleneck to growth. BetterProducts proved itself as a true all-round partner."
Stewart JohnsonCEO at DoorFlow/NetNodes
5Xweekly demos, to 20+ a week
"We signed up for BetterProducts growth program to get our Marketing and Sales process going in the right direction. We have almost immediately seen a 5X increase in weekly sales activity and demos to about 20+ a week. In addition, he has been a very valuable resource and advisor for all kinds of topics and questions that have come up as we go."
Clay LehmanPresident at Firm360
10 meetings a weekfrom zero within weeks
"Bert jumped in and got our outbound sales engine running from scratch. Within weeks we went from zero to up to 10 meetings booked per week. What stood out to me was the amount of positive feedback we got every day, because of the creative emails Bert created. He's hands-on, fast, and knows what works in B2B SaaS. If you need someone to build your pipeline, Bert's your guy."
Sander de VriesCEO at CogMotion
20 to 30demos a week
"As one of Bert's customers, he really helped us focus on the right thing regarding our Marketing & Sales efforts. The number of demos we had increased heavily to 20-30 per week when he began to support us. With his experiences in the SaaS world, he also was a great mentor. Keep up the good work!"
Christian HeidemeyerPsychologist & PSMI
3Xdemos a week, within 6 weeks
"Our sales journey before partnering with Bert from BetterProducts was a challenging one. We had dabbled with a variety of tactics over the years, with no meaningful results to show for it. So we made the switch to Betterproducts and within 6 weeks, we've experienced a massive shift in our sales performance. Bert, with his data-based strategies and deep practical experience, spearheaded a step change in our pipeline: we have managed to 3X the number of demos we undertake each week - all with high quality leads that match our ideal customer profile!"
Simon BerryFounder at Fresh Projects
20 sales callsin a few weeks
"Bert immediately felt like part of our team. In just a matter of weeks Bert got us 20 sales calls, but more importantly, he helped us build a repeatable system to keep that momentum going. Highly recommend him if you want fast, predictable growth."
Diego SmitsCEO at OpusFlow
Free AI Operating System for Your Team, Included
With every agent build, your team gets the AI operating system from our platform for free.
It is one place, opened in a web browser, where your whole team talks to its company agents, such as a Sales agent, a Support agent and an Invoicing agent. Every team member also gets a personal agent.
Your agents run on this platform, unless you prefer another agent platform for the project. With this platform you can:
- Train company agents by talking to them. Ask in plain words, check the first result, and everyone who uses the agent gets the improved version the same day.
- Run routines on a schedule or when something happens, such as a new enquiry or a signed contract, also at night and when nobody is online.
- Give every team member a personal agent whose chats stay private unless shared, so a new colleague uses the company agents on the first day.
- Choose which actions need a person's OK first, such as sending an email outside the company, changing customer records in your CRM or spending money.
- Use the AI plans you already pay for, such as ChatGPT Pro or Claude Max, and pick the model per task, with no monthly platform fee on top.
The platform is free and open source and runs on your own infrastructure, so your data stays with you.
Why Not Build the Agents Yourself?
We want your team to build simple routines itself, on the free AI operating system that comes with every engagement. Bert runs more than 100 small routines, checks and reports this way for his own company.
A whole business process is a different job. It has to run right every time and always follow the mandatory steps, such as a manager's approval before anything goes out.
Many managers also do not know yet what AI can automate in a process, or which practices keep it reliable. That is the work we take on:
- 01 We redesign the process with you, step by step.
- 02 We pick the right tools for each step.
- 03 We teach the agents the skills the process needs.
- 04 We test the agents' output on your real cases until it is reliable.
- 05 We train your team in the new way of working.
Pay Us Once for Setup, Then Only for What Runs
Many agent platforms charge per user, then add credits once you run several agents. Here you pay no fee per seat, and your team uses the AI plans it already has.
Working Demo
- You Do
- Show us one process and give us read-only access to the tools it uses
- We Do
- Set up one agent on your own data in your systems within 48 hours, and show every action it would take
- How You Pay
- Free
Agent Build
- You Do
- Describe the process, approve the result and pick the next agent when you are ready
- We Do
- Measure the process first, build the agent from tested parts, set up your free AI operating system and take the agent live within 14 days. Build several agents one by one over 3 to 6 months if you want a program.
- How You Pay
- A one-time setup fee for each agent, quoted before we start
Run and Improve
- You Do
- Read the monthly review
- We Do
- Host the agent, watch every run, fix failures and improve the agent from its results
- How You Pay
- A small monthly usage fee
No subscription fees, you own the solution. A one-time setup fee for each agent plus a small monthly usage fee while it runs, and no fee per seat. Your hosting provider and your AI plans are billed by those providers, never by us.
The demo is free. Always Included: your AI operating system, your data and your agents. You keep all of it if we part.
Book a 30-minute demo call
Bring one process your team repeats every week and the list of AI plans your team pays for. In 30 minutes we show you which agent to build first.
Who Runs This
Bert Stevens of Betterproducts builds every agent himself and installs your AI operating system. He has twenty years of experience building IT solutions in almost every business area, from sales to marketing and from operations to finance.
He takes on a few clients at a time, and runs the same platform for his own company. The 30-minute call is with him, and he is the person you call when something fails.
Technical Details for Your IT Team
- Open source code, so you can read what runs.
- Runs on your own infrastructure (AWS, Azure, Hetzner or any server you rent), behind your team's sign-in.
- Agents use your tools through your own accounts, and the actions you choose wait for a person's OK.
- Your team picks the AI model per task and can switch vendors without rebuilding the agents.
- You keep admin access, a copy of your data and the code if we part.
Questions Before the Call
Can You Build an Agent That Is Not on This Page?
Yes. The agents above are starting points, and most builds combine parts of several. If software you already own does the job, we say so.
Do You Work on the Platform We Already Use?
Yes. Your agents run on the AI operating system by default. If you already use n8n, Make, Zapier or another platform, or prefer one, we build there instead.
Who Owns the Agents, and What If We Stop Working Together?
You do. They run in your accounts. You keep the platform, your data and your agents if we part. The platform is open source, so you or another provider can run it. We hand over admin access, a copy of your data and a handover note.
Will an Agent Send Something Wrong?
A person checks what the agent proposes until its error rate is known. Outside emails, CRM changes and spending wait for your approval, and every run is logged.
We Already Have Copilot, ChatGPT or Claude. Why Do We Need This?
Those are general tools for one person. Hit the 5-hour session limit and you stop work or pay $100+ an hour in tokens. Here you switch to the next subscription. You also cannot hand your chats and routines to a colleague, and browser features stop when the laptop closes.
Which AI Plan Do We Need?
Any plan you already subscribe to, such as ChatGPT Pro or Claude Max. Subscriptions are shared across all users, so you need none per employee. They can be stacked, so you avoid the per-token API price. Your users pick the model, so one vendor's model can review another's work.
Do We Need a Developer or an IT Project?
No. We install the AI operating system and connect your tools, and you approve the connections. Your team opens it in a web browser and talks to the agents in plain words. It works with the tools above, such as HubSpot, Salesforce, Asana, Notion and Xero.
Where Does Our Data Live?
Your files, chats and agents sit on your own infrastructure, behind your team's sign-in. To answer, an agent sends the text it needs to your AI provider, under that plan's terms. Every run is logged.
Can Colleagues Read Each Other's Chats?
No. Chats with your personal agent stay private unless you share one. Company agents and their results are shared with the people who use them. The people who run the platform can access what they need to keep it running.
What Happens When an Employee Leaves?
Company agents and routines keep running, because they live on the company's platform instead of in one person's account. That person's private chats stay closed to colleagues, and their successor uses the company agents on the first day.
How Long Until It Runs?
You see a working demo on your own data within 48 hours of the demo call. Your first agent goes live within 14 days.
What Does It Cost?
No subscription fees, you own the solution. You pay a one-time setup fee for each agent, with no fee per seat. Hosting and AI plans are billed by your providers. We give you the exact amounts on the demo call.
Done-for-You AI Agents That Take the Repeat Work Off Your Team
See it run before you pay anything. A 30-minute video call with Bert Stevens, with a live demo of the platform. You leave with a yes or a no for one agent, and the reason.
- A free working demo of one real process of yours within 48 hours, and nothing paid before you say go
- 30 minutes of your time, no slides, no sales script
- Hosting and AI plans are billed by your providers, never by us